Privacy Policy

Last updated: December 26, 2025

Privacy Policy

This Privacy Policy explains how PetSurely.co.uk (the “Website”) collects, uses and protects personal data.

PetSurely is an informational website focused on pet insurance in the United Kingdom. We do not sell insurance, collect insurance applications or provide insurance advice. Visitors are redirected to third-party providers where policies can be viewed or purchased directly.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

Data Controller: Evide Group AB (operator of PetSurely.co.uk)
Address: Järnvägsgatan 3, 413 27 Gothenburg, Sweden
Email: privacy@petsurely.co.uk

2. What Personal Data We Collect

a) Contact form messages
If you contact us via the contact form, we may collect your name (if provided), email address and the content of your message. This information is used solely to respond to your enquiry.

b) Technical and usage data
When you visit the Website, limited technical data may be collected automatically by our systems or service providers. This can include IP address (where possible in truncated form), device and browser information, pages viewed, approximate location derived from IP address and referral sources. This data is typically collected through cookies or similar technologies.

We do not collect: payment information, pet medical records or special category personal data.

3. How We Use Personal Data

Personal data is processed for the following purposes:

Responding to messages submitted via the contact form
Operating, maintaining and securing the Website
Measuring site usage and content performance
Understanding how outbound links are used (including affiliate tracking where applicable)
Preventing misuse, abuse and security incidents

4. Legal Bases for Processing (UK GDPR)

Depending on the processing activity, we rely on one or more of the following legal bases:

Legitimate interests in operating, maintaining and improving the Website
Consent for non-essential cookies and similar technologies where required
Contract or pre-contract steps when responding to contact enquiries
Legal obligation where processing is required by law

5. Cookies and Similar Technologies

The Website may use cookies and similar technologies to enable core functionality, analytics and affiliate tracking. Under UK law, consent is required for non-essential cookies.

Cookie preferences can be managed through our cookie banner and browser settings. Disabling cookies may affect certain site functions.

6. Affiliate Links and Redirects

The Website contains links to third-party providers. If you click an affiliate link, PetSurely may receive a commission at no additional cost to you. Affiliate tracking may involve cookies or unique identifiers.

PetSurely does not control third-party websites and is not responsible for their privacy practices. Users should review the privacy policies of any external sites they visit.

7. Analytics

Analytics tools may be used to understand how visitors interact with the Website. These tools may collect usage and device data and may set cookies. Where required, analytics are enabled only after consent is provided.

8. Sharing of Personal Data

Personal data may be shared only where necessary with:

Hosting and infrastructure providers
Security and fraud-prevention services
Analytics providers (subject to cookie preferences)
Email and customer support services used to handle enquiries
We do not sell personal data.

9. International Transfers

Some service providers may process data outside the UK. Where this occurs, appropriate safeguards are used, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to EU Standard Contractual Clauses.

10. Data Retention

Personal data is retained only for as long as necessary:

Contact form messages: typically up to 12 months unless a longer period is required for legal or operational reasons
Technical and analytics data: retained according to system configurations, often in aggregated form

11. Security

Appropriate technical and organisational measures are used to protect personal data. While no system can be guaranteed to be completely secure, reasonable safeguards are applied to minimise risk.

12. Your Rights (UK GDPR)

You may have rights under UK GDPR, including the right to access, correct, delete or restrict processing of your personal data, object to processing, withdraw consent where applicable and request data portability.

Requests can be made by contacting privacy@petsurely.co.uk. Identity verification may be required.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

13. Children

The Website is intended for a general audience and is not directed at children. If personal data relating to a child is identified, it will be deleted upon notification.

14. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time. The current version will always be published on this page with the updated date.

15. Contact Us

Privacy-related enquiries can be sent to:

PetSurely / Evide Group AB
Järnvägsgatan 3, 413 27 Gothenburg, Sweden
Email: contact@petsurely.co.uk