Editorial Policy
Last updated:
December 10, 2025
PetSurely is an informational website focused on pet insurance in the United Kingdom.
This Editorial Policy explains how content is produced, how information is presented and how commercial relationships are disclosed.
Our editorial principles
Our content is written to explain how pet insurance policies and providers operate, using clear and accessible language.
We follow these principles:
- Accuracy and clarity based on publicly available information
- Editorial separation from commercial relationships
- Transparency about how the website is funded
- Regular review and updates where information changes
- Clear distinction between editorial content and advertising
What we publish (and what we do not)
PetSurely publishes informational content and provider overviews.
We do not provide personalised advice, sell insurance policies, collect insurance applications or assess individual suitability.
Links on this site may direct users to third-party websites operated by insurers or partners, where policies can be reviewed or purchased directly.
How information is presented
Content is prepared using a consistent editorial approach. Depending on the page, this may include:
- Descriptions of coverage structure and common exclusions
- Explanation of benefit limits, excess arrangements and reimbursement mechanics
- Publicly available information about claims processes and customer support features
- Outline of policy options such as lifetime or time-limited cover where relevant
- Price examples provided for context only, not as guaranteed quotes
- References to aggregated consumer feedback from public review platforms
Not every provider appears on every page. Inclusion may depend on topic relevance, data availability and whether a provider offers a UK product aligned with the subject matter.
Affiliate relationships and advertising
Some links on PetSurely are affiliate links. If a user clicks a link and later completes an action on a third-party website, PetSurely may receive a commission.
This does not affect the price paid by the user.
Commercial relationships do not determine how information is written or presented.
Where advertising appears, it is labelled clearly so it is distinguishable from editorial content.
Accuracy, updates and price information
We aim to keep information accurate and current. However, insurance products, pricing and policy terms can change.
Any prices or examples shown are illustrative and may not reflect individual quotes.
Users should always review full policy documentation and confirm details directly with the provider before purchasing.
Reviews, opinions and independence
Where reviews or editorial opinions are published, they reflect information available at the time of writing.
Providers may update products or terms after publication.
Corrections and feedback
If you believe information on the site is inaccurate, you are welcome to contact us.
Correction requests should include the relevant page URL and a description of the issue.
Regulatory note (UK)
PetSurely provides general information only and does not offer regulated advice.
Any decision to purchase an insurance policy is made directly between the user and the provider.
Ownership
PetSurely is operated by Evide Group AB.
Contact
PetSurely / Evide Group AB
Järnvågsgatan 3, 413 27 Gothenburg, Sweden
Email: contact@petsurely.co.uk